Consistent posting. Zero willpower required.
The Impact
"'I'll get to it eventually' â daily Slack message."
Posting consistently on LinkedIn is one of those things every founder 'should' do but never has time for. We built a system that scrapes relevant content every morning, scores it for relevance, delivers the top picks to Slack at 6am, and generates voice-matched draft posts on demand. One tap to publish.
The Problem
The gap between âI should postâ and actually posting.
The story is always the same:
- You know LinkedIn matters for your business
- You have opinions and expertise worth sharing
- You open the app, stare at a blank text box, and close it
- You tell yourself youâll write something this weekend
- The weekend comes and goes
Itâs not a content problem. Itâs a friction problem. Finding something to riff on takes time. Writing something that sounds like you takes time. And when youâre running a business, âcontent creationâ is always the first thing that gets pushed to tomorrow.
What We Built
A content engine that meets you where you are. In Slack.
Multi-Source Scraping
RSS feeds, YouTube channels, industry newsletters. All scraped daily through a configurable source registry. Add a new source in 30 seconds. Remove one thatâs gotten stale.
AI-Powered Relevance Scoring
Every piece of content gets scored for relevance, freshness, topic diversity, and cross-day novelty. The system learns what resonates and guards against repeating the same themes.
6am Riff Sheet
Every morning, a Slack message drops with the top 5 scored items. Each comes with a hook for how to riff on it. Your morning coffee comes with inspiration baked in.
One-Tap Ghostwriter
Reply with a number (1 through 5) to select a piece. The system generates A/B draft options in your voice, using an LLM cascade that matches your writing style. Donât like either? Reply âdifferent angleâ and get two more.
Reliability Monitor
Hourly health checks on every pipeline component. Issue-only Slack alerts. You only hear from the system when something needs attention.
The Result
From âIâll get to itâ to a daily habit. Without the discipline.
- Daily content delivered to Slack at 6am, every morning
- Voice-matched drafts that actually sound like the founder
- 16-table Supabase backend tracking source performance, draft history, and engagement patterns
- Zero time spent hunting for content or staring at a blank page
The system removed every friction point between âI have something to sayâ and âitâs posted.â LinkedIn went from a guilt trip to a daily 2-minute interaction. The frog did the heavy lifting. đ¸